Borovtsov & Salei at the seminar “Fee for placement (distribution) of advertising: use of Edict No. 131”

On May 18, 2022 Partner Lada Maisenia together with associates Iryna Kozikova and Ekaterina Zhuk hold a seminar “Fee for placement (distribution) of advertising: use of Edict No. 131” for the Association of International Pharmaceutical Manufacturers, members of which are the world's top pharmaceutical companies (their representative offices in the Republic of Belarus).

During the seminar lawyers clarified both general provisions in relation to fee for placement (distribution) of advertising (payer, object, calculation base, fee rate, etc.) and special provisions, which are of high interest of foreign advertisers (in particular, further mechanism of interaction with advertising distributors and the role of advertising agencies in such relations). Additionally, explanations regarding some clarifications of the Ministry of Antimonopoly Regulation and Trade of the Republic of Belarus and regarding responses received to the private requests were given.

Among other things, the speakers analyzed practical situations of participants and answered the questions received (both sent in advance for analysis and asked during the seminar).